Burberry has announced that it's going to launch Burberry Bespoke, which is a website where you can customise its iconic macs to fit you exactly right. Like, cyber-tailoring.
Not that we can really stretch our budgets to Burberry, bespoke or otherwise, we still love the concept of customising your own trench coat online. There are going to be over 12 million design variations available, from choices of colour, to the fabric, buttons and style of the lining.
Emma Watson was one of the first to step out in a Burberry Bespoke creation. We think she's done rather well, as usual. The initiative is to launch, for the rest of us, early next year. So start saving!