isn't she lovely?

I really am obsessed with Alexa Chung – I want to be her in my next life. She's just so ridiculously cool with seemingly not much effort. Every outfit she puts together is super chic and fabulous that Vogue UK have asked her to post an outfit a day for the month of February, from her cellphone, for fans worldwide to covet. Check it out here:

The latest in this British beauty's fashion conquests is a gorgeous little collection for American brand Madewell. It's fresh, girly, quirky and just pretty fabulous really.

The lovely Alexa

How cute is the graphic print in the turn-ups on those high-waisted skinnies?

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