If you're in Jo'burg and Cape Town, and you love fashion and coffee, then you'll like the Rock Me Again project.
In association with Jameson Irish Whiskey (as well as VISI, vida e caffe, M1 Management, Wembley Square and Between 10 and 5), the Rock Me Again project is a clever way to reinvent your old clothes and be more environmentally friendly. There are cardboard bins at various vida's in Cape Town (Kloof St, Wembley Square and Green Point) and Jo'burg (Greenside and 24 Central Sandton) for you to drop off your old clothes, and the idea is that some of SA's leading designers will recreate something new from them.
There will be an online exhibition of the process captured by photographer Sivan Miller which we'll find out more about on 1 December.
The end result of the Rock Me Again initiative can now be viewed on www.capsuleprojects.com.
Trevor Mitchell
Trevor Mitchell
January 4, 2011 at 1:32 PM